KAIELA ARTS BRAND REFRESH

KAIELA ARTS BRAND REFRESH – REQUEST FOR QUOTE

Kaiela Arts is seeking a contractor to implement a brand refresh, aligning with the organisation’s new strategic plan which is currently in development.

This alignment is not just a visual or communicative update but a strategic move to enhance the overall user experience, engagement, and perception of Kaiela Arts.

This will be a refresh of our brand identity, visual identity, and tone of voice as integral components that work together to present a cohesive and comprehensive representation of who we are and what we stand for.

First Nations creatives and businesses are strongly encouraged to apply.

Please see below for a detailed project brief and instructions on how to submit a quotation.

Deadline: 5pm on Wednesday 7th February 2024.

KAIELA ARTS BRAND REFRESH 2024 PROJECT BRIEF AND REQUEST FOR QUOTE

Background

Kaiela Arts has recently undertaken 5-week intensive project with UX Designer Josh Dennis, working towards a prototype for a new website that aligns with the art centre’s cultural significance and future vision.

Key activities undertaken have included sprint workshops for prototyping, a technical audit of the current WordPress site, and an in-depth analysis of the existing brand identity.

This process has revealed inconsistencies with application of the current visual brand and brand identity, and the need for an update to ensure the various elements of the brand identity align, before the next stages of website design take place.

Project Scope

We are seeking a contractor to implement a brand refresh for Kaiela Arts, aligning with the organisation’s new strategic plan which is currently in development. This alignment is not just a visual or communicative update but a strategic move to enhance the overall user experience, engagement, and perception of Kaiela Arts.

This will be a refresh of our brand identity, visual identity, and tone of voice as integral components that work together to present a cohesive and comprehensive representation of who we are and what we stand for.

The brand identity refresh will:

  • balance modern appeal with cultural authenticity.
  • effectively represent and communicate Kaiela Arts values and messages to improve engagement with audiences.
  • adhere to accessibility standards see https://www.vic.gov.au/digital-accessibility-requirements
  • translate effectively to digital platforms to enable cohesive and intuitive user experience.
  • communicate the brand’s values and message

The contractor will be required to deliver this project in stages as follows:

Stage 1 (mid-February – end March 2024): Visual identity review and refresh including logo and symbolism, colour palette, typography, and imagery and style.

Stage 2 (April – June 2024): Brand Identity encompassing the complete narrative and values of the brand. More than just the visual elements it will outline how the brand communicates its personality, tone, essence, and emotion to the public. It will answer the questions “Who are we?” and “What do we stand for?” including our vision and purpose, our brand personality, values and ethics, and our brand story.

Stage 3 (April – June 2024): Tone of Voice including language and vocabulary, style and manner and emotional resonance.

Quotation Evaluation
The proposal will be evaluated on the basis of:

  • – capability and previous experience working with First Nations and creative organisations
  • – proposed outcomes, work methodology, and delivery timeframes

Kaiela Arts will apply the following fundamental best practice principles to the procurement within the overall context of providing the best value for money outcomes:

  • open and fair competition
  • accountability
  • risk management, and
  • probity and transparency.

Value for money is considered to be the optimum combination of quality levels, quantity, risk, performance standards, timeliness, environmental impacts and cost for Kaiela Arts on a whole-of-life basis however Kaiela Arts is not bound to accept the lowest or any quotation.

Response to Brief
The response to the brief should:

  • demonstrate a clear understanding of the brief
  • set out proposed outcomes with an appropriate methodology, timeline, proposed activities and budget for completing the brand refresh;
  • provide examples of previous work and project team CVs or bios,
  • declare any conflicts of interest

First Nations businesses and developers are strongly encouraged to submit a proposal.

How to Submit
Please email your proposal and any supporting documentation to  Anita Larkin anita@kaielaarts.org.au by 5pm on Wednesday 7th February 2024.

If you have any questions, please email anita@kaielaarts.org.au or phone 0434 195 040.

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